Từ Vựng & Gợi Ý IELTS Writing Task 2

Advertisements (Quảng cáo) là một trong những chủ đề quan trọng mà thí sinh rất dễ bắt gặp trong bài thi IELTS Writing Task 2. Vì vậy, ở bài viết này, JOLO sẽ gợi ý một số ý tưởng và từ vựng có thể áp dụng cho Topic: Advertisements để bạn có một kho tài liệu tham khảo phong phú và chuẩn bị tốt hơn cho bài thi IELTS Writing Task 2 của mình nhé!

TỪ VỰNG IELTS WRITING TASK 2 - CHỦ ĐỀ: ADVERTISEMENTS

Persuasive = convincing = influential (adj): thuyết phục
On impulse/ impulsive: bốc đồng
Gullible = credulous (adj): dễ tin
Craze = trend (n): xu hướng
Tempting = alluring = enticing (adj): hấp dẫn
Unplanned purchase (n): mua ngoài kế hoạch
Promotion (n): quảng cáo
Attract the eye of something/ somebody: thu hút sự chú ý của cái gì đó/ ai đó
Target something: nhắm vào cái gì đó
Give an exaggerated account of: phóng đại về cái gì đó
Alert (adj): đề phòng
Disregard = pay no attention to = take no notice of (v): không để ý, quan tâm đến cái gì đó
Playing down: khinh thường, xem nhẹ
Receptive to something: tiếp thu
Attributes = features = traits (n): thuộc tính
Celebrity endorsement (n): dùng người nổi tiếng để quảng bá sản phẩm
Potential customers (n): khách hàng tiềm năng
Impulse buying (n): sự mua sắm bốc đồng
An upsurge in (n): đột ngột tăng
Keep abreast of (v): theo kịp/cập nhật thông tin
Pester for (v): vòi vĩnh
Advertising agency (n): Công ty quảng cáo
Brand awareness (n) : Sự nhận thức về thương hiệu
Brand loyalty (n): lòng trung thành với thương hiệu
Commercial break (n): Các mẫu quảng cáo ngắn xen giữa các chương trình trên TV

MỘT SỐ ĐỀ BÀI LIÊN QUAN ĐẾN CHỦ ĐỀ ADVERTISEMENTS

Topic 1: There are many advertisements directed at children. Parents argue that children are misled, while advertisers consider advertising a source of useful information. What is your opinion?
Topic 2: Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?
Topic 3: Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Topic 4: Some of the methods used in advertising are unethical and unacceptable in today’s society. To what extent do you agree with this view?
Topic 5: Research has shown that overeating is as harmful as smoking. Therefore, the advertising of certain food products should be banned in the same way as the advertising of cigarettes is banned. Do you agree or disagree?
Topic 6: Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
Topic 7: A ban on all forms of advertising is beneficial to society because it serves no useful purpose, and can even be damaging. Do you agree or disagree?

IELTS WRITING TASK 2 - GỢI Ý TRẢ LỜI CHỦ ĐỀ ADVERTISEMENTS

1. Advertisements are becoming more and more common in everyday life. Is it a positive or negative development?

Model Answer 1:

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint of the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings, this sector is likely to generate a diversity of employment opportunities. In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers, followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be specifically kept informed about newly-launched products. Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

Be that as it may, advertising could bring about several disadvantages for customers. No sooner might companies or businesses exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have trouble selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the high cost of advertisements is covered by the selling price of advertised items. As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations, there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the above-mentioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

(306 words)

Model Answer 2:

It has always been difficult to assess the contribution of advertising. This issue is fraught with controversy, with concern being expressed over the harmful effects of advertising. In my opinion, its positive effects outweigh negative effects.

Advertising plays a significant role in fostering full employment and facilitating economic well-being. By conveying marketing information constantly to the target audience, advertising speeds the consumers’ acceptance of new goods and technologies. Were it not for commercials, it would be very difficult for sellers to get their products to the market, and for buyers to be informed of new commodities. It also guarantees the high turnover rate of the manufactured goods and therefore, sustainability of a business. It is also agreed that advertising is one of the main sponsors of a large number of other industries, for example, the entertainment industry-particularly sports, music, and theatrical events.

Advertisements in recent years also have become very thought-provoking and educational. Messages of love, friendship, family core values, and environmental protection that are included in some commercials have been very well received by the audience.

Unarguably, advertising is criticized every now and then for misleading the public. However, the rapid development of advertising itself has provided a solution to this problem, as the information delivered to the audiences has made them knowledgeable consumers. Under these circumstances, they can easily distinguish inferior products from quality products with their knowledge. The misleading effect of advertising will be counteracted over time.

In conclusion, advertising suggests what consumers need and contributes partly to economic development. In this sense, advertising is of great value to people and the society. The general perception of advertising as a source of misleading information is in fact a bias.

(282 words)

2. Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?

Model Answer:

It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy.

Advertisements can certainly tempt people to buy products that they might not otherwise want. A good example could be the mobile phone. Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high-status device. The high sales of the iPhone seem to support this idea.

On the other hand, I believe that most people do not buy products because of the advertising alone. There are other good reasons why we make these choices, and there must be some kind of need before a person makes a purchase. New versions of products almost always have improved features that buyers may want. A new car, for example, may have greatly improved safety features, or it may be more economical to run, or it may pollute less. A new phone may allow the user to communicate more quickly or effectively, thus enhancing their quality of life.

In conclusion, while advertising obviously influences our buying behaviour, I do not agree that people make decisions that go against their real needs.

(260 words)

Trên đây, JOLO đã tổng hợp bộ từ vựng cần thiết cho chủ đề ADVERTISEMENTS kèm gợi ý trả lời IELTS Writing Task 2 cho các bạn tiện tham khảo và luyện tập. Chúc bạn thành công trong công cuộc chinh phục IELTS!

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